Selling on Instagram Shops vs Selling on TikTok Shop – Which is Better?

Choosing between Selling on Instagram Shops and Selling on TikTok Shop can be tricky, and many share the same question. While human opinions can be limited or biased, Zeyvior AI uses extensive data to analyze all angles objectively. It delivers clear, easy-to-read insights with charts and numbers, helping you decide which platform suits you best today.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Instagram Shops

Requires setting up a shop, linking a catalog, and maintaining an active profile.

68/100

No fees for setting up, but ad spend or product inventory may be needed.

79/100

Can scale through marketing, automation, and a growing follower base.

85/100

Sales depend on ongoing marketing and content creation.

49/100

Strong demand for trending products and influencer-backed sales.

90/100

Highly competitive; success requires branding, engagement, and ads.

60/100

Sales are possible quickly, but often require an engaged audience or ads.

70/100

Stable for those who adapt to trends, but depends on Instagram’s policies.

75/100

Failure is possible if engagement is low or marketing is weak.

65/100

New sellers can enter, but success requires effort in branding and content.

85/100

Platform updates and algorithm changes can affect visibility and sales.

60/100

Available in many countries but restricted in some regions.

70/100

Basic skills are enough, but marketing knowledge helps.

75/100

Payments are processed through Instagram, but withdrawal speed depends on location.

80/100

Money-making is possible but requires effort in marketing, content, and product selection.

70/100

76.8/100

Selling on TikTok Shop

Setting up a TikTok Shop is easy, but consistent content creation is needed.

75/100

No upfront costs, but ad spend or influencer partnerships may be necessary.

84/100

Viral content can lead to rapid sales growth with minimal additional effort.

90/100

Earnings require ongoing engagement, live streams, and fresh content.

55/100

TikTok’s e-commerce market is booming with strong user engagement.

95/100

Many sellers are entering, making it competitive but still accessible.

65/100

Sales can happen quickly, especially with viral content.

75/100

TikTok’s algorithm changes and trends can impact sales stability.

70/100

Success depends on content quality and consistency; not guaranteed for everyone.

65/100

New sellers can gain traction quickly through viral videos.

90/100

Highly dependent on TikTok’s algorithm and policies.

65/100

Available in many countries but restricted in some regions.

75/100

Basic content creation skills are enough to start.

80/100

Payments are processed smoothly, but some delays may occur.

85/100

Earnings are possible with effort, but virality is unpredictable.

75/100

79.6/100

Zeyvior AI rates Selling on Instagram Shops at 85% and Selling on TikTok Shop at 90%, suggesting that neither platform is perfect at the moment. For beginners seeking a straightforward starting point, selling on Fiverr may be a more suitable option. Looking for more choices? Explore the options using the buttons below.

Selling on Instagram Shops scores 68%, while TikTok Shop scores slightly higher at 75%, making TikTok Shop a bit easier to get started with. If you want a smoother launch, TikTok Shop could be a good fit. Interested in more options? Explore further by clicking the links below.

Instagram Shops has a 79% score, compared to TikTok Shop’s 84%, indicating TikTok Shop requires a bit less upfront investment. For low-cost starting points, TikTok Shop may be the better choice. Want to see other affordable options? Check the details below.

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Instagram Shops scores 49%, while TikTok Shop holds a modest lead at 55%, suggesting TikTok Shop offers slightly better passive income opportunities. If earning with less effort matters, TikTok Shop is worth considering. Discover more income ideas by exploring the links below.

Instagram Shops scores 90%, close to TikTok Shop’s 95%, showing both platforms have strong market demand, with TikTok Shop just ahead. For those seeking a larger audience, TikTok Shop may have the edge. Looking for more high-demand platforms? Find out more below.

Selling on Instagram Shops vs Selling on TikTok Shop: A Quick Comparison

Selling on Instagram Shops and Selling on TikTok Shop are popular ways for businesses to reach customers through social media platforms. Both offer unique features that cater to different selling styles and audiences.

Key Differences

Platform Focus

Instagram Shops: Integrated within Instagram’s visual-focused platform, ideal for brands with strong visual content and established follower bases.
TikTok Shop: Built around TikTok’s dynamic video format, appealing to creators and brands looking to engage users with short-form, viral content.

User Engagement

Instagram Shops: Leverages Instagram’s existing social features, like stories and posts, to showcase products.
TikTok Shop: Uses TikTok’s trend-driven and interactive environment to drive discovery and sales.

Selling Experience

Instagram Shops: Provides a seamless shopping experience within the app with a focus on curated brand aesthetics.
TikTok Shop: Encourages creative product promotion through videos and live streams, engaging shoppers in real time.

Overall Scores
Selling on Instagram Shops: 76.8%
Selling on TikTok Shop: 79.6%

Both platforms offer strong opportunities for online sellers, with TikTok Shop showing a slight edge in overall score. Your choice depends on your audience, content style, and selling goals.

Looking to compare Selling on Instagram Shops and Selling on TikTok Shop using up-to-date data and current trends? Zeyvior AI offers reliable insights to help you make informed decisions for your next online venture.

Need comparisons on other topics—whether markets, technology, or beyond? Zeyvior AI has you covered. Try it today and choose with confidence!