Selling on WooCommerce vs Selling on Rakuten – Which is Better?

Not sure whether to choose WooCommerce or Rakuten for your eCommerce journey? You’re not alone. Each platform offers unique benefits, but comparing them can be challenging. That’s where Zeyvior AI comes in—processing the latest data and trends to deliver clear, unbiased insights. With visual breakdowns and straightforward comparisons, you’ll quickly see which platform may suit your goals best.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on WooCommerce

Requires domain, hosting, setup, and store configuration, making it harder than plug-and-play platforms.

50/100

Free to install, but hosting, themes, and plugins may require investment.

45/100

Highly scalable, but requires automation and marketing efforts for growth.

90/100

Can generate passive income with automation, but order fulfillment and customer service are ongoing tasks.

60/100

E-commerce demand is strong, and WooCommerce allows sellers to target niche markets.

85/100

Highly competitive, but direct competition depends on the niche and marketing strategy.

65/100

Sales depend on website traffic, marketing, and product demand.

50/100

Stable business model, but dependent on SEO, marketing, and customer retention.

75/100

Failure risk exists due to poor marketing, low traffic, or product-market fit issues.

45/100

Entry is easy, but success requires digital marketing and SEO knowledge.

70/100

Flexible to trends, but dependent on WordPress updates and e-commerce regulations.

75/100

Can reach international customers, but payment and shipping setup can be complex.

80/100

Basic WordPress and e-commerce knowledge improve success chances.

55/100

Payments are flexible with various gateway options, but withdrawal speed depends on providers.

85/100

Profits depend on product selection, pricing, and traffic generation.

55/100

69.8/100

Selling on Rakuten

Starting a store on Rakuten involves signing up, setting up a shop, and uploading products, which requires some effort, but it is not overly complicated.

70/100

While you can list products on Rakuten, there are some upfront costs . This makes it more expensive to start than some other online earning methods, but not excessively so.

60/100

Earnings on Rakuten can grow as your sales increase, but growth is often tied to factors like marketing efforts, product demand, and customer service.

75/100

Rakuten does not offer a purely passive income model. Selling requires constant effort to manage inventory, respond to customers, and process orders.

40/100

Rakuten has a large and growing customer base, especially in Japan. However, its international presence is limited compared to global platforms like Amazon or eBay.

80/100

Rakuten has significant competition from other sellers on the platform. However, it may still have less competition compared to global giants like Amazon, particularly in specific niches.

60/100

It takes time to set up a store, list products, and build a customer base. Earnings are not instant and depend on factors such as traffic to your store and successful transactions.

50/100

Long-Term Stability: Rakuten is a well-established platform, providing a relatively stable market for sellers. However, economic shifts, market trends, or platform changes can still impact long-term stability.

69/100

There is a risk of failure if you do not manage your store effectively or if your products do not gain traction. While the platform is reputable, it requires effort to succeed.

48/100

Newcomers can enter the market with relative ease, but they must be prepared for stiff competition and the need to market their products. Sellers who have already established a presence have an advantage.

70/100

Rakuten can be affected by shifts in the economy or consumer preferences, though it is relatively stable. New features or changes on the platform can impact sellers’ businesses.

60/100

Rakuten is not globally accessible to the same extent as platforms like Amazon. It is primarily strong in Japan, and international sellers may find it harder to tap into other regions.

55/100

Selling on Rakuten requires basic e-commerce knowledge and an understanding of how to market products, handle orders, and interact with customers.

65/100

Rakuten provides multiple payment options, but the process is not as immediate or flexible as other global platforms like PayPal or direct bank transfers in all regions.

70/100

Earning money on Rakuten requires continuous effort in terms of listing, marketing, and managing customer relations. While the platform offers exposure, making money is not guaranteed and requires active engagement.

57/100

66.5/100

Based on Zeyvior AI’s analysis, both Selling on WooCommerce and Selling on Rakuten currently hold the same score of 70%. This suggests that neither platform has a clear edge at the moment. If you’re just starting out and looking for a more beginner-friendly option, Fiverr selling might be a more accessible path. Want to explore more opportunities? Choose from the buttons below to compare other methods.

Rakuten edges out WooCommerce here with a 65% score versus WooCommerce’s 55%, making it slightly easier for beginners. Want a path that requires even less upfront experience? Tap below to compare easier options.

WooCommerce scores 45%, while Rakuten scores 48%—both show moderate risk, with Rakuten slightly higher. If minimizing risk is your goal, you might want to check out other, more beginner-friendly options. Explore more low-risk methods below.

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Both platforms (Woocommerce and Rakuten) score 50%, meaning neither offers a clear advantage in terms of quick earnings. If fast results matter to you, consider checking out alternative methods that are known for quicker returns.

WooCommerce has a slight advantage with a lower competition score of 65%, compared to Rakuten’s 60%. Lower competition can make a big difference—see how other methods stack up by exploring more comparisons below.

Selling on WooCommerce vs. Selling on Rakuten: A Quick Comparison

Both WooCommerce and Rakuten are established platforms for online selling, but they cater to different types of sellers and business models. While WooCommerce offers full control through self-hosted eCommerce websites, Rakuten functions more like a marketplace with built-in audiences and infrastructure.

Key Differences

Platform Control & Customization

WooCommerce: A plugin for WordPress that allows full customization of your store, including design, features, and checkout experience.
Rakuten: A marketplace with pre-set frameworks and policies, offering limited customization but easier setup.

Audience & Reach

WooCommerce: Relies on self-driven traffic through SEO, ads, or content marketing.
Rakuten: Provides access to a built-in customer base, especially popular in certain international markets like Japan.

Fees & Ownership

WooCommerce: You own the site and customer data, with expenses coming from hosting, plugins, and maintenance.
Rakuten: Operates on a commission model with seller fees and platform guidelines.

Ease of Use for Beginners

WooCommerce: Requires more setup knowledge and technical comfort.
Rakuten: Easier for beginners who prefer a plug-and-play solution with less backend work.

Overall Scores

Selling on WooCommerce: 69.8%
Selling on Rakuten: 66.5%

Final Thoughts
Both platforms offer strong opportunities, depending on your goals. WooCommerce is ideal for sellers wanting full ownership and flexibility, while Rakuten works well for those who value built-in traffic and a guided marketplace environment. The best choice depends on your experience, business model, and long-term strategy.

Looking to compare Selling on WooCommerce vs. Selling on Rakuten with up-to-date insights?
Zeyvior AI uses real-time data and trend analysis to provide clear, unbiased comparisons that help you better understand your online business options. Whether you’re exploring eCommerce platforms, tech developments, or digital tools, Zeyvior AI makes it easier to evaluate your choices. Try it now to make informed decisions with clarity and confidence.