Selling on Amazon FBA vs Selling on Rakuten – Which is Better?

Trying to decide between Selling on Amazon FBA and Selling on Rakuten? It’s not always easy to weigh the pros and cons of each approach—but Zeyvior AI makes it simple. By analyzing current trends, performance data, and market patterns, Zeyvior AI provides clear, objective insights to help you better understand which path may suit your goals. Dive into the data and discover your next best move.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Amazon FBA

Listing on Amazon is simple, but product sourcing, branding, and logistics require effort.

55/100

Requires upfront costs for inventory, storage fees, and advertising.

30/100

Earnings can scale significantly with automation, bulk inventory, and expanded product lines.

90/100

Amazon handles fulfillment, but sellers must manage inventory, listings, and customer service.

60/100

Amazon has massive customer demand and strong growth potential.

95/100

Highly competitive, requiring effective product differentiation and marketing.

40/100

Takes time to generate sales, especially for new listings with no reviews.

50/100

Amazon is a stable platform, but sellers are dependent on policy changes and fees.

80/100

Many new sellers struggle due to competition, low margins, or inventory mismanagement.

35/100

New sellers can succeed with niche products and effective strategies, but competition is high.

65/100

Amazon adapts well to market trends, but policy updates can impact sellers.

70/100

Amazon allows global selling, though some regions have restrictions.

85/100

Success requires product research, marketing, and logistics knowledge.

45/100

Amazon has reliable payments, but withdrawal times vary by country.

80/100

Profitability depends on finding the right products, optimizing listings, and managing costs.

60/100

71.3/100

Selling on Rakuten

Starting a store on Rakuten involves signing up, setting up a shop, and uploading products, which requires some effort, but it is not overly complicated.

70/100

While you can list products on Rakuten, there are some upfront costs . This makes it more expensive to start than some other online earning methods, but not excessively so.

60/100

Earnings on Rakuten can grow as your sales increase, but growth is often tied to factors like marketing efforts, product demand, and customer service.

75/100

Rakuten does not offer a purely passive income model. Selling requires constant effort to manage inventory, respond to customers, and process orders.

40/100

Rakuten has a large and growing customer base, especially in Japan. However, its international presence is limited compared to global platforms like Amazon or eBay.

80/100

Rakuten has significant competition from other sellers on the platform. However, it may still have less competition compared to global giants like Amazon, particularly in specific niches.

60/100

It takes time to set up a store, list products, and build a customer base. Earnings are not instant and depend on factors such as traffic to your store and successful transactions.

50/100

Long-Term Stability: Rakuten is a well-established platform, providing a relatively stable market for sellers. However, economic shifts, market trends, or platform changes can still impact long-term stability.

69/100

There is a risk of failure if you do not manage your store effectively or if your products do not gain traction. While the platform is reputable, it requires effort to succeed.

48/100

Newcomers can enter the market with relative ease, but they must be prepared for stiff competition and the need to market their products. Sellers who have already established a presence have an advantage.

70/100

Rakuten can be affected by shifts in the economy or consumer preferences, though it is relatively stable. New features or changes on the platform can impact sellers’ businesses.

60/100

Rakuten is not globally accessible to the same extent as platforms like Amazon. It is primarily strong in Japan, and international sellers may find it harder to tap into other regions.

55/100

Selling on Rakuten requires basic e-commerce knowledge and an understanding of how to market products, handle orders, and interact with customers.

65/100

Rakuten provides multiple payment options, but the process is not as immediate or flexible as other global platforms like PayPal or direct bank transfers in all regions.

70/100

Earning money on Rakuten requires continuous effort in terms of listing, marketing, and managing customer relations. While the platform offers exposure, making money is not guaranteed and requires active engagement.

57/100

66.5/100

Zeyvior AI shows that Selling on Amazon FBA scores 65%, while Selling on Rakuten comes in slightly higher at 70%. While both have potential, they may not be the best starting points for everyone. If you’re just getting started and want a more beginner-friendly option, consider exploring Fiverr selling. Need more ideas? Check out the options below.

Selling on Rakuten scores 65%, while Amazon FBA scores 45%, suggesting Rakuten may be more accessible for beginners. If you’re just starting and want something with a gentle learning curve, Rakuten has the edge. Want more beginner-friendly ideas? Check the list above.

Amazon FBA carries a higher risk with a score of 35%, compared to Rakuten at 48%. While neither offers minimal risk, Rakuten appears slightly more forgiving. Looking for lower-risk paths? Tap the button below for safer alternatives.

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Both Amazon FBA and Rakuten score 50% for immediate earnings—showing similar potential in short-term returns. If quick income is your priority, consider exploring additional methods better suited for faster payouts. See more options above.

Selling on Amazon FBA scores 40%, while Rakuten scores 60%—indicating lower competition on Rakuten. If you’re seeking a less saturated market, Rakuten may offer better opportunities. Want to explore more low-competition methods? Click the buttons above.

Amazon FBA vs. Rakuten Selling: A Quick Comparison

Selling on Amazon FBA and selling on Rakuten are both popular e-commerce strategies, but they operate within different ecosystems. Amazon FBA leverages Amazon’s massive logistics network and customer base, while Rakuten provides a more merchant-driven approach, especially strong in certain global regions.

Key Differences

Platform Ecosystem

Amazon FBA: Fulfillment-focused, with Amazon handling storage, shipping, and customer service.
Rakuten: Sellers manage their own logistics or work with third-party partners, offering more direct control.

Customer Base & Reach

Amazon FBA: Access to millions of global shoppers across Amazon’s marketplaces.
Rakuten: Strong presence in Asia and growing internationally, often attracting loyal, niche audiences.

Branding & Control

Amazon FBA: Limited branding freedom due to Amazon’s strict marketplace rules.
Rakuten: Greater flexibility for sellers to customize storefronts and build brand identity.

Fees & Cost Structure

Amazon FBA: Includes storage, fulfillment, and referral fees that can add up over time.
Rakuten: Often features subscription-style fees with potentially lower fulfillment costs if managed independently.

Overall Scores

Amazon FBA: 71.3%
Rakuten Selling: 66.5%

Both Amazon FBA and Rakuten offer viable paths for online sellers, each with unique advantages. Amazon FBA is ideal for those seeking automation and scale, while Rakuten appeals to sellers prioritizing control and brand presence. Your best choice may depend on your business goals, experience, and preferred level of involvement.

Curious about Selling on Amazon FBA vs. Selling on Rakuten?
Zeyvior AI makes it easy to compare both using real-time data and current trends. Instead of relying on guesswork, get clear, data-backed insights to help guide your next business move. Want to compare other topics—from digital platforms to online tools? Zeyvior AI helps you explore and decide with confidence. Try it today!