Selling On Etsy vs Selling On Instagram Shops – Which is Better?

If you’re deciding between Selling On Etsy or Selling On Instagram Shops, you’re in good company. No single person can perfectly assess every detail without bias — but Zeyvior AI can. By analyzing extensive data and trends, Zeyvior AI delivers clear, visual insights to help you choose the best option for your needs.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Etsy

Creating a shop is simple, but listing products, pricing, and branding require effort.

65/100

Low listing fees, but physical products require material costs and time investment.

44/100

Selling digital products offers good scalability; physical products require production scaling.

79/100

Digital products can generate passive income, but physical items require ongoing work.

54/100

Niche and handmade products have strong demand, but trends fluctuate.

85/100

High competition in popular categories, requiring strong branding and marketing.

50/100

Takes time to gain visibility and customer trust before generating sales.

40/100

Etsy is a stable platform, but algorithm changes and competition can affect sales.

75/100

Many sellers struggle to stand out, and success depends on effective marketing.

40/100

New sellers can succeed with unique products and marketing strategies.

70/100

Etsy adapts well, but sellers must adjust to platform fees and policy updates.

65/100

Available in most countries, but shipping costs and regulations vary.

80/100

Product creation, branding, and marketing skills are helpful for success.

50/100

Reliable payouts, but processing times vary by country.

75/100

Success depends on effective marketing, competitive pricing, and niche selection.

55/100

68.1/100

Selling on Instagram Shops

Requires setting up a shop, linking a catalog, and maintaining an active profile.

68/100

No fees for setting up, but ad spend or product inventory may be needed.

79/100

Can scale through marketing, automation, and a growing follower base.

85/100

Sales depend on ongoing marketing and content creation.

49/100

Strong demand for trending products and influencer-backed sales.

90/100

Highly competitive; success requires branding, engagement, and ads.

60/100

Sales are possible quickly, but often require an engaged audience or ads.

70/100

Stable for those who adapt to trends, but depends on Instagram’s policies.

75/100

Failure is possible if engagement is low or marketing is weak.

65/100

New sellers can enter, but success requires effort in branding and content.

85/100

Platform updates and algorithm changes can affect visibility and sales.

60/100

Available in many countries but restricted in some regions.

70/100

Basic skills are enough, but marketing knowledge helps.

75/100

Payments are processed through Instagram, but withdrawal speed depends on location.

80/100

Money-making is possible but requires effort in marketing, content, and product selection.

70/100

76.8/100

Based on Zeyvior AI’s analysis, Selling On Etsy scores 70%, while Selling On Instagram Shops ranks higher at 85%. This suggests that neither option is perfect at the moment. If you’re new and unsure where to start, Fiverr selling might be a simpler path. Looking for other possibilities? Check out the options below.

Selling On Etsy scores 50%, and Instagram Shops scores 75% for requiring fewer skills or experience. Instagram Shops is more beginner-friendly and easier to start with. Need more beginner-friendly options? Click the buttons below to see your choices.

With risk of failure scores of 40% for Etsy and 65% for Instagram Shops, Etsy appears to have a more cautious risk profile. If minimizing risk matters most, Etsy could be a safer route. Looking for alternatives with different risk levels? Check out the options below.

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Selling On Etsy scores 40%, while Selling On Instagram Shops scores 70% for immediate earnings. Instagram Shops tends to deliver quicker returns, making it a stronger choice if you want faster results. Interested in other methods? Select from the options below.

According to Zeyvior AI, Selling On Etsy and Selling On Instagram Shops score 50% and 60% respectively for competition level. Instagram Shops faces slightly more competition, so Etsy might offer a quieter space to start. Want to explore other options? Click the buttons below to learn more.

Selling On Etsy vs. Selling On Instagram Shops: A Quick Comparison

Selling On Etsy and Selling On Instagram Shops are two popular ways to reach customers online, but they each have unique features and strengths.

Platform Focus

Etsy: A well-established marketplace focused on handmade, vintage, and creative goods, providing sellers with a niche audience.
Instagram Shops: A social commerce platform integrated into Instagram, enabling sellers to showcase and sell products directly through social media.

Audience & Reach

Etsy: Attracts buyers specifically looking for unique, handcrafted, and artistic products.
Instagram Shops: Offers access to a broad, diverse audience with visual discovery through posts, stories, and influencer marketing.

Ease of Use & Setup

Etsy: User-friendly for sellers with tools designed for listing and managing handcrafted items.
Instagram Shops: Requires integration with Facebook Business tools but benefits from a seamless shopping experience within a popular social app.

Marketing & Engagement

Etsy: Relies mainly on search within the marketplace and Etsy ads.
Instagram Shops: Leverages social engagement, influencer collaborations, and visual storytelling to drive sales.

Overall Scores

Selling On Etsy: 68.1%
Selling On Instagram Shops: 76.8%

Both platforms provide valuable opportunities for online sellers, with Instagram Shops showing a slightly higher overall score, reflecting its growing role in social commerce. Your best choice depends on your product type, audience, and selling style.

Looking to compare Selling On Etsy vs Selling On Instagram Shops using up-to-date data and the latest trends? Zeyvior AI provides trusted, real-time insights to help you make informed choices for your online selling journey.

Need comparisons on other topics—from market trends to technology and beyond? Zeyvior AI delivers clear, data-driven answers. Give it a try and make confident decisions today!