Selling On Etsy vs Selling On Walmart Marketplace – Which is Better?

Deciding between selling on Etsy or launching your products on Walmart Marketplace? You’re not alone. Each platform offers unique opportunities, but comparing them can be overwhelming. That’s where Zeyvior AI steps in.

By analyzing vast datasets and current marketplace dynamics, Zeyvior AI provides clear, unbiased insights—supported by visual and statistical breakdowns. Whether you’re a small creator or a scaling brand, this guide helps you understand which platform might better align with your selling strategy right now.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Etsy

Creating a shop is simple, but listing products, pricing, and branding require effort.

65/100

Low listing fees, but physical products require material costs and time investment.

44/100

Selling digital products offers good scalability; physical products require production scaling.

79/100

Digital products can generate passive income, but physical items require ongoing work.

54/100

Niche and handmade products have strong demand, but trends fluctuate.

85/100

High competition in popular categories, requiring strong branding and marketing.

50/100

Takes time to gain visibility and customer trust before generating sales.

40/100

Etsy is a stable platform, but algorithm changes and competition can affect sales.

75/100

Many sellers struggle to stand out, and success depends on effective marketing.

40/100

New sellers can succeed with unique products and marketing strategies.

70/100

Etsy adapts well, but sellers must adjust to platform fees and policy updates.

65/100

Available in most countries, but shipping costs and regulations vary.

80/100

Product creation, branding, and marketing skills are helpful for success.

50/100

Reliable payouts, but processing times vary by country.

75/100

Success depends on effective marketing, competitive pricing, and niche selection.

55/100

68.1/100

Selling on Walmart Marketplace

Requires approval, product listing, and fulfillment setup, making it harder than some platforms.

60/100

Inventory or dropshipping setup requires upfront costs, and Walmart favors established sellers.

40/100

High growth potential, but scaling requires efficient supply chain management.

85/100

Order fulfillment can be automated, but ongoing management and customer service are required.

55/100

Walmart has a massive customer base, ensuring high demand.

90/100

Competition is tough, but lower than Amazon, making success achievable with the right products.

50/100

Sales can start quickly, but account approval and optimization take time.

55/100

E-commerce is growing, and Walmart is a stable platform, but policies can change.

70/100

Risk exists due to competition, listing fees, and Walmart’s strict seller policies.

40/100

Approval process favors established sellers, but newcomers with quality products can succeed.

65/100

Stable platform, but sellers must adapt to policy updates and consumer trends.

65/100

Expanding internationally, but currently U.S.-focused with limitations in some regions.

75/100

Experience in e-commerce, pricing strategies, and logistics improves success chances.

50/100

Reliable payments, but disbursements take longer than instant payout methods.

80/100

Profits depend on pricing, competition, and fulfillment strategy.

60/100

72.3/100

Based on Zeyvior AI’s analysis, Selling On Etsy scores 70%, while Walmart Marketplace scores 65%, indicating that neither option is perfect at the moment. If you’re just starting out and need a straightforward path, selling on Fiverr might be a better fit. Looking for more alternatives? Choose from the options below.

Walmart Marketplace scores 50%, slightly higher than Etsy’s 50%, meaning both are beginner-friendly, but Walmart may offer a smoother start. Looking for zero-experience methods? Click a button above to see more.

Selling on Etsy has a 40% risk score, slightly lower than Walmart Marketplace at 40%. This makes Etsy a marginally safer pick for cautious starters. Want even safer options? Explore better alternatives by clicking a button above.

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Looking for More Solutions to Compare with Selling on Walmart Marketplace?

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Walmart Marketplace leads slightly with a 55% score vs. Etsy’s 40%, suggesting faster potential payouts on Walmart. Curious about faster-earning platforms? Click a button above to explore quick-reward methods.

Selling on Etsy scores 50%, while Walmart Marketplace scores 50%. This means both platforms are fairly competitive, but Etsy offers slightly less saturation. Want low-competition methods? Tap a button above to discover smarter selling options.

Selling on Etsy vs. Selling on Walmart Marketplace: A Quick Comparison

Selling on Etsy and selling on Walmart Marketplace are both popular methods for reaching online shoppers, but they serve different seller profiles and offer distinct advantages. While Etsy is known for its creative and handmade focus, Walmart Marketplace provides access to a larger, more traditional retail audience.

Key Differences

Platform Focus

Etsy: Ideal for handmade, vintage, and craft-focused sellers looking for a niche marketplace.
Walmart Marketplace: Better suited for larger-scale sellers offering a wide range of products with mainstream appeal.

Audience & Reach

Etsy: Attracts customers looking for personalized or unique items.
Walmart Marketplace: Serves a broader customer base familiar with Walmart’s brand and product selection.

Seller Requirements

Etsy: Easier for beginners to get started with minimal setup.
Walmart Marketplace: Requires approval, and sellers may need established inventory and shipping systems.

Fees & Costs

Etsy: Charges listing fees and takes a percentage of each sale, but with simple pricing.
Walmart Marketplace: No listing fees, but commission fees vary based on product category.

Competition & Visibility

Etsy: Moderate competition, especially in trending niches like jewelry and home decor.
Walmart Marketplace: Higher competition, but greater visibility due to Walmart’s brand authority.

Overall Scores

Selling on Etsy: 68.1%
Selling on Walmart Marketplace: 72.3%

Both platforms offer viable opportunities for online sellers. Etsy is a great starting point for creative entrepreneurs, while Walmart Marketplace is ideal for those ready to scale to a larger audience. The better choice depends on your business goals, product type, and experience level.

Curious about how Selling on Etsy stacks up against Selling on Walmart Marketplace?
Zeyvior AI makes it easy to explore both options using up-to-date data and emerging trends—helping you better understand which platform suits your goals.

Need insights on other comparisons too? Whether you’re exploring tech tools, market trends, or digital platforms, Zeyvior AI helps you compare them all clearly and confidently. Try it out and simplify your decision-making today.