Selling on Facebook Marketplace vs Selling on Instagram Shops- Which is Better?

Not sure whether to start Selling on Facebook Marketplace or Selling on Instagram Shops? You’re not alone—each platform has unique advantages. Zeyvior AI helps by analyzing large-scale, up-to-date data to highlight key differences. With easy-to-understand visuals and insights, you can explore which option better aligns with your goals.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Facebook Marketplace

Users can list items in minutes with a Facebook account.

89/100

No upfront costs if selling used items; resellers may need inventory.

95/100

Can grow by increasing listings, but still requires manual effort.

60/100

Each sale requires listing, responding to buyers, and fulfilling orders.

40/100

High demand for many categories, but depends on the type of products.

85/100

Popular categories have competition, but niche products can succeed.

70/100

Can sell and get paid quickly, especially for local deals.

85/100

As long as Facebook exists, Marketplace remains a strong platform.

75/100

No major risks if selling used or low-cost items.

80/100

Very easy for beginners to start without prior experience.

95/100

Platform policies and trends change, but overall demand remains steady.

70/100

Mainly local, but some users sell nationwide; global selling is limited.

60/100

Basic product listing skills are enough to start.

90/100

Payments depend on local options; cash sales are instant, but online payments take time.

75/100

Easier than many online methods, but requires time to list and manage sales.

80/100

79.2/100

Selling on Instagram Shops

Requires setting up a shop, linking a catalog, and maintaining an active profile.

68/100

No fees for setting up, but ad spend or product inventory may be needed.

79/100

Can scale through marketing, automation, and a growing follower base.

85/100

Sales depend on ongoing marketing and content creation.

49/100

Strong demand for trending products and influencer-backed sales.

90/100

Highly competitive; success requires branding, engagement, and ads.

60/100

Sales are possible quickly, but often require an engaged audience or ads.

70/100

Stable for those who adapt to trends, but depends on Instagram’s policies.

75/100

Failure is possible if engagement is low or marketing is weak.

65/100

New sellers can enter, but success requires effort in branding and content.

85/100

Platform updates and algorithm changes can affect visibility and sales.

60/100

Available in many countries but restricted in some regions.

70/100

Basic skills are enough, but marketing knowledge helps.

75/100

Payments are processed through Instagram, but withdrawal speed depends on location.

80/100

Money-making is possible but requires effort in marketing, content, and product selection.

70/100

76.8/100

Zeyvior AI shows that Selling on Facebook Marketplace scores 95%, while Selling on Instagram Shops scores 85%. Each platform offers its own strengths depending on your needs. If you’re new and exploring simple ways to start, Fiverr selling could be a helpful alternative. Looking for more options? Click one of the buttons below to explore further.

Selling on Facebook Marketplace scores 90% for ease of entry, while Instagram Shops scores 75%. If you’re just getting started, Facebook Marketplace may be the simpler option. Want to see why? Click below to explore beginner-friendly selling methods.

Zeyvior AI shows Facebook Marketplace with a lower risk of failure at 80%, compared to Instagram Shops at 65%. If you’re looking for more stability, this might be worth considering. Want to compare more low-risk options? Tap the button below.

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Looking for More Solutions to Compare with Selling on Instagram Shops?

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With an 85% score, Facebook Marketplace leads in potential for quick earnings, while Instagram Shops follows at 70%. If speed matters to you, Facebook might have the edge. Curious about faster-earning platforms? Click to explore more.

Facebook Marketplace scores 95% for minimal setup cost, outpacing Instagram Shops at 79%. If keeping expenses low is a priority, Facebook may be more suitable. Looking for more zero-cost selling ideas? Click the button below.

Selling on Facebook Marketplace vs. Selling on Instagram Shops: A Quick Comparison

Both Facebook Marketplace and Instagram Shops offer powerful platforms for online selling, but they cater to different types of sellers and audiences. Whether you’re launching a side hustle or growing a small business, understanding the distinctions between these two channels can help you choose the right fit for your goals.

Key Differences

Ease of Use & Accessibility

Facebook Marketplace: Designed for casual and local selling, making it easy for beginners to list items quickly.
Instagram Shops: Better suited for businesses with visual branding and a follower base, requiring more setup and integration.

Audience & Engagement

Facebook Marketplace: Targets a broad audience, including people searching for secondhand items and deals.
Instagram Shops: Ideal for engaging with niche or visually-driven audiences through curated content and influencer culture.

Setup & Tools

Facebook Marketplace: Offers straightforward listing features but fewer customization options.
Instagram Shops: Includes product tagging, shopping stickers, and more branding tools via Meta’s Commerce Manager.

Sales Potential & Visibility

Facebook Marketplace: Strong for local sales with quick turnarounds, especially for general goods.
Instagram Shops: Supports broader reach if you have an active audience, but may take longer to build momentum.

Overall Scores

Facebook Marketplace: 79.2%
Instagram Shops: 76.8%

While Facebook Marketplace edges ahead in overall score due to its ease of entry and wide reach, Instagram Shops still offers unique advantages for sellers with strong branding and visual content. Your choice may depend on the type of products you offer and the audience you want to reach.

Looking to understand the differences between selling on Facebook Marketplace and selling on Instagram Shops?

Looking to compare Selling on Facebook Marketplace and Selling on Instagram Shops using up-to-date information and current trends? Zeyvior AI offers data-backed insights to help you better understand both platforms before choosing the one that suits your goals.

Whether you’re exploring digital sales channels, industry movements, or emerging trends, Zeyvior AI provides clear comparisons to support informed decision-making. Start exploring today with confidence.