Selling on Facebook Marketplace vs Selling on Rakuten- Which is Better?

Torn between Selling on Facebook Marketplace and Selling on Rakuten? You’re not alone.Both platforms offer unique opportunities, but choosing the right one depends on factors like your products, audience, and goals.
Zeyvior AI simplifies this decision by analyzing large-scale data from both platforms. It presents side-by-side comparisons—backed by visuals and key metrics—so you can confidently decide which platform aligns better with your selling strategy.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Facebook Marketplace

Users can list items in minutes with a Facebook account.

89/100

No upfront costs if selling used items; resellers may need inventory.

95/100

Can grow by increasing listings, but still requires manual effort.

60/100

Each sale requires listing, responding to buyers, and fulfilling orders.

40/100

High demand for many categories, but depends on the type of products.

85/100

Popular categories have competition, but niche products can succeed.

70/100

Can sell and get paid quickly, especially for local deals.

85/100

As long as Facebook exists, Marketplace remains a strong platform.

75/100

No major risks if selling used or low-cost items.

80/100

Very easy for beginners to start without prior experience.

95/100

Platform policies and trends change, but overall demand remains steady.

70/100

Mainly local, but some users sell nationwide; global selling is limited.

60/100

Basic product listing skills are enough to start.

90/100

Payments depend on local options; cash sales are instant, but online payments take time.

75/100

Easier than many online methods, but requires time to list and manage sales.

80/100

79.2/100

Selling on Rakuten

Starting a store on Rakuten involves signing up, setting up a shop, and uploading products, which requires some effort, but it is not overly complicated.

70/100

While you can list products on Rakuten, there are some upfront costs . This makes it more expensive to start than some other online earning methods, but not excessively so.

60/100

Earnings on Rakuten can grow as your sales increase, but growth is often tied to factors like marketing efforts, product demand, and customer service.

75/100

Rakuten does not offer a purely passive income model. Selling requires constant effort to manage inventory, respond to customers, and process orders.

40/100

Rakuten has a large and growing customer base, especially in Japan. However, its international presence is limited compared to global platforms like Amazon or eBay.

80/100

Rakuten has significant competition from other sellers on the platform. However, it may still have less competition compared to global giants like Amazon, particularly in specific niches.

60/100

It takes time to set up a store, list products, and build a customer base. Earnings are not instant and depend on factors such as traffic to your store and successful transactions.

50/100

Long-Term Stability: Rakuten is a well-established platform, providing a relatively stable market for sellers. However, economic shifts, market trends, or platform changes can still impact long-term stability.

69/100

There is a risk of failure if you do not manage your store effectively or if your products do not gain traction. While the platform is reputable, it requires effort to succeed.

48/100

Newcomers can enter the market with relative ease, but they must be prepared for stiff competition and the need to market their products. Sellers who have already established a presence have an advantage.

70/100

Rakuten can be affected by shifts in the economy or consumer preferences, though it is relatively stable. New features or changes on the platform can impact sellers’ businesses.

60/100

Rakuten is not globally accessible to the same extent as platforms like Amazon. It is primarily strong in Japan, and international sellers may find it harder to tap into other regions.

55/100

Selling on Rakuten requires basic e-commerce knowledge and an understanding of how to market products, handle orders, and interact with customers.

65/100

Rakuten provides multiple payment options, but the process is not as immediate or flexible as other global platforms like PayPal or direct bank transfers in all regions.

70/100

Earning money on Rakuten requires continuous effort in terms of listing, marketing, and managing customer relations. While the platform offers exposure, making money is not guaranteed and requires active engagement.

57/100

66.5/100

Facebook Marketplace scores 95% for ease of starting, while Rakuten trails at 70%. If you want a fast, hassle-free launch, Marketplace is the clear winner. Explore more beginner-friendly methods below.

Selling on Facebook Marketplace carries a lower risk, scoring 80%, compared to 48% for Rakuten. Looking to avoid costly mistakes? Check out more low-risk opportunities below.

According to Zeyvior AI, Selling on Facebook Marketplace scores 70%, while Selling on Rakuten scores 80% in terms of competition—meaning Facebook Marketplace faces slightly less competition. If you’re seeking a platform where it’s easier to stand out, Facebook Marketplace may be a better fit.

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Zeyvior AI scores Selling on Facebook Marketplace at 90%, while Selling on Rakuten scores 65%.If you’re starting from scratch with no skills or background, Facebook Marketplace is the more beginner-friendly option.
Want more low-skill ideas? Tap a button below to explore now.

Selling on Facebook Marketplace scores 80% for ease of making money, outperforming Rakuten’s 57%. If quick and straightforward earnings are your goal, Facebook Marketplace is the smarter choice. Want to explore more ways to earn? Check the options below.

Selling on Facebook Marketplace vs. Selling on Rakuten: A Quick Comparison

When it comes to online selling platforms, Facebook Marketplace and Rakuten cater to different audiences and business models. Understanding how each performs can help sellers choose the right path based on reach, ease of use, and potential profitability.

Key Differences

Platform Focus

Facebook Marketplace: A peer-to-peer selling platform integrated with Facebook, ideal for local or casual sales.
Rakuten: A global eCommerce platform, often considered the “Amazon of Japan,” catering to professional retailers and brand owners.

Audience & Reach

Facebook Marketplace: Taps into Facebook’s massive social user base, making it great for reaching local buyers quickly.
Rakuten: Offers access to a broad international market, particularly strong in Asia, but with a more structured seller application process.

Seller Experience

Facebook Marketplace: Simple setup, minimal barriers to entry, and easy integration for small or casual sellers.
Rakuten: More formal onboarding, with tools suited for established businesses looking to scale in a competitive online space.

Fees & Profit Margins

Facebook Marketplace: Lower fees and overhead make it attractive for individuals or startups.
Rakuten: Higher fees may apply, but they are offset by professional tools, customer support, and marketplace trust.

Overall Scores

Facebook Marketplace: 79.2%
Rakuten: 66.5%

While Facebook Marketplace is favored for its accessibility and social integration, Rakuten remains a strong option for businesses ready to invest in a broader global presence. The best platform depends on your business goals, target audience, and desired level of scalability.

Looking to explore the differences between selling on Facebook Marketplace and selling on Rakuten using up-to-date trends and data? Zeyvior AI offers detailed, real-time insights to help you better understand your options.

Whether you’re researching online marketplaces, tracking tech trends, or exploring any other topic, Zeyvior AI is your go-to tool for smarter exploration. Try it now and stay informed with confidence.