Selling on Instagram Shops vs Selling on Rakuten – Which is Better?

If you’re deciding between Selling on Instagram Shops or Selling on Rakuten, you’re not alone. It’s challenging for anyone to evaluate all factors without bias. That’s where Zeyvior AI steps in—analyzing extensive data and scenarios to offer clear, easy-to-understand insights, helping you choose the best option for your needs today.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Instagram Shops

Requires setting up a shop, linking a catalog, and maintaining an active profile.

68/100

No fees for setting up, but ad spend or product inventory may be needed.

79/100

Can scale through marketing, automation, and a growing follower base.

85/100

Sales depend on ongoing marketing and content creation.

49/100

Strong demand for trending products and influencer-backed sales.

90/100

Highly competitive; success requires branding, engagement, and ads.

60/100

Sales are possible quickly, but often require an engaged audience or ads.

70/100

Stable for those who adapt to trends, but depends on Instagram’s policies.

75/100

Failure is possible if engagement is low or marketing is weak.

65/100

New sellers can enter, but success requires effort in branding and content.

85/100

Platform updates and algorithm changes can affect visibility and sales.

60/100

Available in many countries but restricted in some regions.

70/100

Basic skills are enough, but marketing knowledge helps.

75/100

Payments are processed through Instagram, but withdrawal speed depends on location.

80/100

Money-making is possible but requires effort in marketing, content, and product selection.

70/100

76.8/100

Selling on Rakuten

Starting a store on Rakuten involves signing up, setting up a shop, and uploading products, which requires some effort, but it is not overly complicated.

70/100

While you can list products on Rakuten, there are some upfront costs . This makes it more expensive to start than some other online earning methods, but not excessively so.

60/100

Earnings on Rakuten can grow as your sales increase, but growth is often tied to factors like marketing efforts, product demand, and customer service.

75/100

Rakuten does not offer a purely passive income model. Selling requires constant effort to manage inventory, respond to customers, and process orders.

40/100

Rakuten has a large and growing customer base, especially in Japan. However, its international presence is limited compared to global platforms like Amazon or eBay.

80/100

Rakuten has significant competition from other sellers on the platform. However, it may still have less competition compared to global giants like Amazon, particularly in specific niches.

60/100

It takes time to set up a store, list products, and build a customer base. Earnings are not instant and depend on factors such as traffic to your store and successful transactions.

50/100

Long-Term Stability: Rakuten is a well-established platform, providing a relatively stable market for sellers. However, economic shifts, market trends, or platform changes can still impact long-term stability.

69/100

There is a risk of failure if you do not manage your store effectively or if your products do not gain traction. While the platform is reputable, it requires effort to succeed.

48/100

Newcomers can enter the market with relative ease, but they must be prepared for stiff competition and the need to market their products. Sellers who have already established a presence have an advantage.

70/100

Rakuten can be affected by shifts in the economy or consumer preferences, though it is relatively stable. New features or changes on the platform can impact sellers’ businesses.

60/100

Rakuten is not globally accessible to the same extent as platforms like Amazon. It is primarily strong in Japan, and international sellers may find it harder to tap into other regions.

55/100

Selling on Rakuten requires basic e-commerce knowledge and an understanding of how to market products, handle orders, and interact with customers.

65/100

Rakuten provides multiple payment options, but the process is not as immediate or flexible as other global platforms like PayPal or direct bank transfers in all regions.

70/100

Earning money on Rakuten requires continuous effort in terms of listing, marketing, and managing customer relations. While the platform offers exposure, making money is not guaranteed and requires active engagement.

57/100

66.5/100

Zeyvior AI rates Selling on Instagram Shops at 85% and Selling on Rakuten at 70%, suggesting neither option is perfect at the moment. For beginners looking for a straightforward start, selling on Fiverr may be a more suitable path. Interested in exploring more alternatives? Use the buttons below to discover additional options.

Selling on Instagram Shops scores 68%, while Rakuten is slightly ahead at 70%. Both offer relatively easy ways to get started, with Rakuten having a small edge. Curious about which suits you best? Explore more details below.

Instagram Shops scores 79%, outperforming Rakuten’s 60%, indicating it requires less upfront investment. If starting with minimal costs matters, Instagram Shops could be a better fit. Want to learn more? Click the links below.

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Instagram Shops holds a 49% score compared to Rakuten’s 40%, showing better potential for passive income on Instagram Shops. Looking for steady earning opportunities? Discover more by exploring the sections below.

Instagram Shops leads with a 90% score, while Rakuten follows at 80%, reflecting stronger market demand on Instagram Shops. For reaching a wider audience, Instagram Shops may be preferable. Interested in other options? Find out more below.

Selling on Instagram Shops vs. Selling on Rakuten: A Quick Overview

Selling on Instagram Shops and Selling on Rakuten are two popular online selling methods, each with its unique features and benefits. Instagram Shops integrates social media with e-commerce, allowing sellers to reach users directly through their feeds and stories. Rakuten, on the other hand, is a well-established marketplace that offers a broad platform for various products.

Key Differences

Platform Focus

Instagram Shops: Social media-driven, focusing on visual engagement and influencer marketing.
Rakuten: Marketplace-driven, providing access to a wide customer base with diverse product categories.

Ease of Use

Instagram Shops offers a seamless setup linked to your social profile.
Rakuten provides a more traditional online store setup, with its own seller dashboard.

Audience & Reach

Instagram Shops benefits from high user engagement and social sharing.
Rakuten attracts shoppers familiar with online marketplaces looking for deals.

Overall Scores
Selling on Instagram Shops: 76.8%
Selling on Rakuten: 66.5%

Both platforms present solid opportunities, depending on your selling style and target audience. Instagram Shops tends to be more suitable for visually appealing products and social selling, while Rakuten offers a broader marketplace experience. Consider your goals and audience when choosing the right platform for your online selling journey.

Looking to compare Selling on Instagram Shops and Selling on Rakuten using up-to-date data and current trends? Zeyvior AI offers precise, unbiased insights to help you choose the best approach for your next online venture. Whether it’s marketplaces, tech, or any topic you want to explore, Zeyvior AI is here to guide your decisions. Give it a try and decide smarter!