Selling on Rakuten vs Selling Private-Label Products- Which is Better?

Not sure whether to choose Selling on Rakuten or Private-Label Products? You’re not the only one. Zeyvior AI makes the decision easier by analyzing real-time data and trends across both options. It breaks down the insights using visuals and easy-to-read scores—so you can confidently choose the path that fits your goals.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Rakuten

Starting a store on Rakuten involves signing up, setting up a shop, and uploading products, which requires some effort, but it is not overly complicated.

70/100

While you can list products on Rakuten, there are some upfront costs . This makes it more expensive to start than some other online earning methods, but not excessively so.

60/100

Earnings on Rakuten can grow as your sales increase, but growth is often tied to factors like marketing efforts, product demand, and customer service.

75/100

Rakuten does not offer a purely passive income model. Selling requires constant effort to manage inventory, respond to customers, and process orders.

40/100

Rakuten has a large and growing customer base, especially in Japan. However, its international presence is limited compared to global platforms like Amazon or eBay.

80/100

Rakuten has significant competition from other sellers on the platform. However, it may still have less competition compared to global giants like Amazon, particularly in specific niches.

60/100

It takes time to set up a store, list products, and build a customer base. Earnings are not instant and depend on factors such as traffic to your store and successful transactions.

50/100

Long-Term Stability: Rakuten is a well-established platform, providing a relatively stable market for sellers. However, economic shifts, market trends, or platform changes can still impact long-term stability.

69/100

There is a risk of failure if you do not manage your store effectively or if your products do not gain traction. While the platform is reputable, it requires effort to succeed.

48/100

Newcomers can enter the market with relative ease, but they must be prepared for stiff competition and the need to market their products. Sellers who have already established a presence have an advantage.

70/100

Rakuten can be affected by shifts in the economy or consumer preferences, though it is relatively stable. New features or changes on the platform can impact sellers’ businesses.

60/100

Rakuten is not globally accessible to the same extent as platforms like Amazon. It is primarily strong in Japan, and international sellers may find it harder to tap into other regions.

55/100

Selling on Rakuten requires basic e-commerce knowledge and an understanding of how to market products, handle orders, and interact with customers.

65/100

Rakuten provides multiple payment options, but the process is not as immediate or flexible as other global platforms like PayPal or direct bank transfers in all regions.

70/100

Earning money on Rakuten requires continuous effort in terms of listing, marketing, and managing customer relations. While the platform offers exposure, making money is not guaranteed and requires active engagement.

57/100

66.5/100

Selling private-label products

Starting a private-label business is moderately easy but does require research, sourcing suppliers, and setting up an online store. The process is not instant, and there are some technical steps involved.

69/100

Initial investment is necessary for purchasing inventory, branding, website setup, and marketing. While you don’t need massive capital upfront, some investment is required to get the ball rolling.

50/100

Private-label products can scale well, especially if you utilize dropshipping models or outsource fulfillment. You’re still limited by inventory management and your ability to drive traffic to your store.

75/100

After the store setup and initial work, income can be semi-passive. However, maintaining customer engagement, restocking inventory, and managing promotions will require ongoing effort.

60/100

This depends on the product niche. If you can tap into high-demand markets, it can be lucrative. However, certain markets may be oversaturated, which can reduce the chances of success.

70/100

Depending on the niche, competition can be intense, especially if you’re using platforms like Amazon. Differentiating your brand and products is key to standing out.

65/100

vEarnings are not instant. It may take time to set up your store, market it, and make your first sale. However, once established, revenue can start coming in relatively quickly.

54/100

The private-label model can offer steady earnings in the long term, but it’s highly dependent on the market, product demand, and the competition. Without continuous effort, sales may decline.

70/100

There’s a moderate risk of failure, especially if your chosen products don’t sell well or if competition is too high. Poor inventory management or marketing could also lead to losses.

60/100

Newcomers can enter the private-label market, but they face high competition, especially in established markets. However, with the right strategy, newcomers can succeed.

75/100

Private-label businesses are somewhat susceptible to changes in consumer behavior, economic shifts, and platform policies.

65/100

Platforms like Amazon and Shopify offer global accessibility, but there may be restrictions based on geographic location, local laws, or platform policies.

75/100

While you don’t need to be an expert, having knowledge of eCommerce, digital marketing, and branding will be beneficial. A basic understanding of supply chain and product sourcing is also important.

60/100

Platforms like Shopify and Amazon offer reliable payment systems with easy withdrawals. However, processing times and fees vary based on the platform used.

80/100

Earning money from private-label products isn’t guaranteed and requires significant effort in marketing, customer acquisition, and sales management. It’s not a “hands-off” method.

60/100

70.6/100

Zeyvior AI shows that Selling on Rakuten scores 70%, and Private-Label Products score slightly higher at 75%. While both have potential, they might not be the easiest paths for beginners. If you’re just getting started and unsure where to go, Fiverr selling could be a more beginner-friendly option. Looking for more ideas? Explore more options using the buttons below.

Private-Label Products score 65%, while Selling on Rakuten sits at 60%—indicating slightly less competition in the Private-Label space. Want to discover methods with even lower competition? Tap the button below for more options.

Selling on Rakuten scores 70%, just slightly ahead of Private-Label Products at 69%. Both are nearly equal in terms of getting started, so your choice may come down to preference. Want to explore easier options? Click the button below to find beginner-friendly ideas.

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Zeyvior AI gives Private-Label Products a score of 54% for immediate earnings, a bit higher than Rakuten’s 50%. If quick returns matter to you, this difference might be worth noting. Curious about faster-earning ideas? Explore more with the button below.

Private-Label Products shine here with a 60% score, while Rakuten scores just 40%. This suggests more long-term earning potential in the Private-Label path. Want to find other ways to build passive income? Click the button below to see what’s possible.

Selling on Rakuten vs. Selling Private-Label Products: A Quick Comparison

Both Selling on Rakuten and Selling Private-Label Products offer unique opportunities for building an online business. While they may seem similar at first glance, each method has its own path, potential, and challenges.

Key Differences

Getting Started

Selling on Rakuten: Offers a marketplace model with an existing customer base but may involve more setup with platform requirements.
Private-Label Products: Involves creating your own branded products, which may take more initial work but gives full control over your brand.

Market Competition

Selling on Rakuten: Typically faces moderate competition, as it operates within a structured marketplace.
Private-Label Products: Competition can vary based on the niche, but allows sellers to differentiate with branding and unique value.

Earning Speed

Selling on Rakuten: May offer quicker access to sales due to its built-in audience.
Private-Label Products: Might take more time upfront but allows better pricing control and long-term growth.

Passive Income Potential

Selling on Rakuten: Requires ongoing management and platform engagement.
Private-Label Products: Better suited for building a self-sustaining business with recurring revenue once established.

Overall Scores

Selling on Rakuten: 66.5%
Private-Label Products: 70.6%

While both options are viable depending on your goals and resources, Private-Label Products score slightly higher overall—making them a strong choice for those seeking long-term flexibility and control. Each method has its advantages, so the best path depends on what you’re looking for in your online business journey.

Curious whether Selling on Rakuten or Selling Private-Label Products is the better option? Zeyvior AI uses current trends and real-time data to deliver simple, unbiased comparisons—helping you make informed choices with ease. Whether you’re exploring eCommerce, tech, or other topics, Zeyvior AI offers smart insights to guide your next step.