Selling on TikTok Shop vs. Selling on Rakuten - Which Is Better?

If you’re debating between Selling on TikTok Shop and Selling on Rakuten, you’re in good company. It’s tough for anyone to evaluate every detail without bias. That’s where Zeyvior AI steps in. Using extensive data and thorough analysis, it offers clear, visual insights to help you choose the option that fits your needs best.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on TikTok Shop

Setting up a TikTok Shop is easy, but consistent content creation is needed.

75/100

No upfront costs, but ad spend or influencer partnerships may be necessary.

84/100

Viral content can lead to rapid sales growth with minimal additional effort.

90/100

Earnings require ongoing engagement, live streams, and fresh content.

55/100

TikTok’s e-commerce market is booming with strong user engagement.

95/100

Many sellers are entering, making it competitive but still accessible.

65/100

Sales can happen quickly, especially with viral content.

75/100

TikTok’s algorithm changes and trends can impact sales stability.

70/100

Success depends on content quality and consistency; not guaranteed for everyone.

65/100

New sellers can gain traction quickly through viral videos.

90/100

Highly dependent on TikTok’s algorithm and policies.

65/100

Available in many countries but restricted in some regions.

75/100

Basic content creation skills are enough to start.

80/100

Payments are processed smoothly, but some delays may occur.

85/100

Earnings are possible with effort, but virality is unpredictable.

75/100

79.6/100

Selling on Rakuten

Starting a store on Rakuten involves signing up, setting up a shop, and uploading products, which requires some effort, but it is not overly complicated.

70/100

While you can list products on Rakuten, there are some upfront costs . This makes it more expensive to start than some other online earning methods, but not excessively so.

60/100

Earnings on Rakuten can grow as your sales increase, but growth is often tied to factors like marketing efforts, product demand, and customer service.

75/100

Rakuten does not offer a purely passive income model. Selling requires constant effort to manage inventory, respond to customers, and process orders.

40/100

Rakuten has a large and growing customer base, especially in Japan. However, its international presence is limited compared to global platforms like Amazon or eBay.

80/100

Rakuten has significant competition from other sellers on the platform. However, it may still have less competition compared to global giants like Amazon, particularly in specific niches.

60/100

It takes time to set up a store, list products, and build a customer base. Earnings are not instant and depend on factors such as traffic to your store and successful transactions.

50/100

Long-Term Stability: Rakuten is a well-established platform, providing a relatively stable market for sellers. However, economic shifts, market trends, or platform changes can still impact long-term stability.

69/100

There is a risk of failure if you do not manage your store effectively or if your products do not gain traction. While the platform is reputable, it requires effort to succeed.

48/100

Newcomers can enter the market with relative ease, but they must be prepared for stiff competition and the need to market their products. Sellers who have already established a presence have an advantage.

70/100

Rakuten can be affected by shifts in the economy or consumer preferences, though it is relatively stable. New features or changes on the platform can impact sellers’ businesses.

60/100

Rakuten is not globally accessible to the same extent as platforms like Amazon. It is primarily strong in Japan, and international sellers may find it harder to tap into other regions.

55/100

Selling on Rakuten requires basic e-commerce knowledge and an understanding of how to market products, handle orders, and interact with customers.

65/100

Rakuten provides multiple payment options, but the process is not as immediate or flexible as other global platforms like PayPal or direct bank transfers in all regions.

70/100

Earning money on Rakuten requires continuous effort in terms of listing, marketing, and managing customer relations. While the platform offers exposure, making money is not guaranteed and requires active engagement.

57/100

66.5/100

Zeyvior AI rates Selling on TikTok Shop at 90% and Selling on Rakuten at 70%, indicating that neither option is perfect at the moment. If you’re just starting out and need guidance, Fiverr selling might be a more suitable choice. Looking for other alternatives? Explore more options using the buttons below.

TikTok Shop scores 80% for requiring minimal skills, while Rakuten scores 65%. For beginners or those without prior experience, TikTok Shop could be easier to handle. Want to find the best fit for your skill level? Check the detailed guides linked below.

Selling on TikTok Shop scores 75%, while Selling on Rakuten is close at 70%. Both are relatively easy to start, with TikTok Shop having a slight edge. If you want a simple launch, explore which method suits you best. Want to learn more? Check the detailed sections below.

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With a risk score of 65%, Selling on TikTok Shop presents a moderate risk compared to Rakuten’s lower 48%. If minimizing risk is key for you, Rakuten might feel safer. Interested in safer selling paths? Explore more insights in the sections below.

TikTok Shop scores 84% for low startup costs, outperforming Rakuten’s 60%. If keeping initial expenses low is your priority, TikTok Shop may be a better fit. Curious about cost-effective options? Dive into the full comparison through the links below.

Selling on TikTok Shop vs. Selling on Rakuten: A Quick Comparison

Selling on TikTok Shop and Selling on Rakuten are popular online selling methods, but they offer different experiences and opportunities for sellers.

Key Differences

Platform Focus
Selling on TikTok Shop leverages the power of social media and short-form video content to drive sales directly within the app. Rakuten, on the other hand, is a well-established online marketplace focused on a wide variety of products and a loyal customer base.

Ease of Use
TikTok Shop offers an engaging, fast-paced environment with tools tailored for creators and small businesses, while Rakuten provides a traditional e-commerce setup with extensive seller support but may require more familiarity with marketplace operations.

Audience & Reach
TikTok Shop targets younger, trend-focused shoppers through viral content, whereas Rakuten appeals to a broad range of consumers looking for diverse products in a marketplace setting.

Overall Scores
Selling on TikTok Shop: 79.6%
Selling on Rakuten: 66.5%

While TikTok Shop scores higher overall, indicating stronger potential for new and creative sellers, Rakuten remains a reliable option with an established customer base. The best choice depends on your selling style, audience, and business goals.

Looking to compare Selling on TikTok Shop and Selling on Rakuten using up-to-date data and current trends? Zeyvior AI provides precise insights to help guide your next online selling decision. Whatever topic you want to explore—be it markets, technology, or beyond—Zeyvior AI offers reliable comparisons. Give it a try and make informed choices with ease!