Selling on Walmart Marketplace vs Selling on Rakuten – Which is Better?

Deciding between Selling on Walmart Marketplace and Selling on Rakuten can be challenging, and many share the same uncertainty. While it’s difficult for anyone to assess every factor without bias, Zeyvior AI offers a thorough analysis. By reviewing extensive data and scenarios, it provides clear insights with visuals and numbers to help you identify the best option for your needs.

Ease of Starting & Doing

Minimal or Zero Investment

Scalability

Passive Income Potential

Market Demand

Competition Level

Immediate Earnings

Long-Term Stability

Risk of Failure

Opportunity for Newcomers

Adaptability to Changes

Global Reach & Accessibility

Skills & Experience Needed

Payment & Withdrawal Process

Ease of Making Money

Overall Score

Selling on Walmart Marketplace

Requires approval, product listing, and fulfillment setup, making it harder than some platforms.

60/100

Inventory or dropshipping setup requires upfront costs, and Walmart favors established sellers.

40/100

High growth potential, but scaling requires efficient supply chain management.

85/100

Order fulfillment can be automated, but ongoing management and customer service are required.

55/100

Walmart has a massive customer base, ensuring high demand.

90/100

Competition is tough, but lower than Amazon, making success achievable with the right products.

50/100

Sales can start quickly, but account approval and optimization take time.

55/100

E-commerce is growing, and Walmart is a stable platform, but policies can change.

70/100

Risk exists due to competition, listing fees, and Walmart’s strict seller policies.

40/100

Approval process favors established sellers, but newcomers with quality products can succeed.

65/100

Stable platform, but sellers must adapt to policy updates and consumer trends.

65/100

Expanding internationally, but currently U.S.-focused with limitations in some regions.

75/100

Experience in e-commerce, pricing strategies, and logistics improves success chances.

50/100

Reliable payments, but disbursements take longer than instant payout methods.

80/100

Profits depend on pricing, competition, and fulfillment strategy.

60/100

72.3/100

Selling on Rakuten

Starting a store on Rakuten involves signing up, setting up a shop, and uploading products, which requires some effort, but it is not overly complicated.

70/100

While you can list products on Rakuten, there are some upfront costs . This makes it more expensive to start than some other online earning methods, but not excessively so.

60/100

Earnings on Rakuten can grow as your sales increase, but growth is often tied to factors like marketing efforts, product demand, and customer service.

75/100

Rakuten does not offer a purely passive income model. Selling requires constant effort to manage inventory, respond to customers, and process orders.

40/100

Rakuten has a large and growing customer base, especially in Japan. However, its international presence is limited compared to global platforms like Amazon or eBay.

80/100

Rakuten has significant competition from other sellers on the platform. However, it may still have less competition compared to global giants like Amazon, particularly in specific niches.

60/100

It takes time to set up a store, list products, and build a customer base. Earnings are not instant and depend on factors such as traffic to your store and successful transactions.

50/100

Long-Term Stability: Rakuten is a well-established platform, providing a relatively stable market for sellers. However, economic shifts, market trends, or platform changes can still impact long-term stability.

69/100

There is a risk of failure if you do not manage your store effectively or if your products do not gain traction. While the platform is reputable, it requires effort to succeed.

48/100

Newcomers can enter the market with relative ease, but they must be prepared for stiff competition and the need to market their products. Sellers who have already established a presence have an advantage.

70/100

Rakuten can be affected by shifts in the economy or consumer preferences, though it is relatively stable. New features or changes on the platform can impact sellers’ businesses.

60/100

Rakuten is not globally accessible to the same extent as platforms like Amazon. It is primarily strong in Japan, and international sellers may find it harder to tap into other regions.

55/100

Selling on Rakuten requires basic e-commerce knowledge and an understanding of how to market products, handle orders, and interact with customers.

65/100

Rakuten provides multiple payment options, but the process is not as immediate or flexible as other global platforms like PayPal or direct bank transfers in all regions.

70/100

Earning money on Rakuten requires continuous effort in terms of listing, marketing, and managing customer relations. While the platform offers exposure, making money is not guaranteed and requires active engagement.

57/100

66.5/100

Zeyvior AI rates Selling on Walmart Marketplace at 65% and Selling on Rakuten at 70%, suggesting that neither option is perfect at this time. For beginners seeking a simple starting point, selling on Fiverr may be a more suitable choice. Explore additional options by selecting from the buttons below.

Selling on Rakuten scores 70%, while Walmart Marketplace scores 60% for ease of starting and operating. This suggests Rakuten may be a simpler choice for beginners. Looking for easy-to-start options? Explore more by clicking the buttons above.

Rakuten leads with a 60% score for minimal or zero investment, compared to Walmart Marketplace’s 40%. If you want to start with low upfront costs, Rakuten may be the better choice. Interested in low-investment options? Check out more methods by selecting the buttons above.

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Walmart Marketplace scores 55% for passive income potential, higher than Rakuten’s 40%. For those aiming to generate ongoing income, Walmart Marketplace might offer an advantage. Curious about other income streams? Explore them by clicking the buttons above.

Walmart Marketplace scores 90% for market demand, while Rakuten scores 80%. Both platforms have strong demand, offering solid opportunities for sellers. Want to learn more about demand trends? Click the buttons above to explore further.

Selling on Walmart Marketplace vs Selling on Rakuten: A Quick Comparison

Walmart Marketplace and Rakuten represent two distinct online selling platforms, each catering to different seller needs and market approaches. Walmart Marketplace connects sellers with a broad retail audience, while Rakuten offers a diverse marketplace with a focus on brand partnerships and international reach.

Key Differences

Platform Type
Walmart Marketplace: A large-scale retail platform focused on consumer goods with extensive reach.
Rakuten: A global marketplace emphasizing brand collaboration and diverse product categories.

User Experience
Walmart Marketplace: Structured and process-driven, suitable for sellers aiming for wide retail exposure.
Rakuten: Offers flexibility and a range of selling options, including cross-border sales.

Market Reach & Control
Walmart Marketplace: Access to millions of shoppers, with limited brand customization.
Rakuten: Supports brand building with greater control over marketing and customer engagement.

Costs & Setup
Walmart Marketplace: Involves standard marketplace fees and compliance.
Rakuten: Features various pricing plans catering to different seller needs.

Overall Scores
Walmart Marketplace: 72.3%
Rakuten: 66.5%

Both platforms offer valuable opportunities depending on your business goals. Walmart Marketplace scores higher for its extensive infrastructure and reach, while Rakuten provides options for sellers seeking brand-focused and international selling. Choose the platform that aligns best with your selling strategy.

Looking to compare Selling on Walmart Marketplace and Selling on Rakuten using current data and the latest trends? Zeyvior AI provides dependable insights to help you make informed choices for your next online business move. Whether it’s market updates, technology, or any other topic, Zeyvior AI offers clear analysis to support your decisions. Try it today!